the nuance

Wow. I haven’t posted in here in a while, but there is...

Wed, 07 Dec 2011 03:36:46 -0500

Wow. I haven’t posted in here in a while, but there is something about this packaging that really inspired me.

GQ's 2011 "Man Of The Year" Jay-Z REVEALS The Scars Of Not Having A Father...And What HIS Fatherhood Will Be Like | The Young, Black, and Fabulous

Mon, 14 Nov 2011 19:54:27 -0500

GQ's 2011 "Man Of The Year" Jay-Z REVEALS The Scars Of Not Having A Father...And What HIS Fatherhood Will Be Like | The Young, Black, and Fabulous

HBO brings back the vintage car to promote the hit show...

Thu, 08 Sep 2011 13:45:51 -0400

HBO brings back the vintage car to promote the hit show Boardwalk Empire. Love the show and I love the concept! It’s gotten me excited about it…What about you?

Nooooooooooooooooooo!!!!!! I wonder if he knows they have...

Thu, 18 Aug 2011 11:34:08 -0400

Nooooooooooooooooooo!!!!!!

I wonder if he knows they have these?!? Probably doesn’t care. I know there are hoards of rabid pre-teens eager to brush their baby teeth to the crooning of “The Biebs.”

Anybody ever notice (or care) that T-Mobile literally got a...

Tue, 16 Aug 2011 00:12:00 -0400

old news

newer. hotter. pinker.

Anybody ever notice (or care) that T-Mobile literally got a younger and sexier brunette to replace Catherine Zeta-Jones in their commercials? The new chick is Carly Foulkes a model who’s being making waves in the industry.

Ever since Ms. Zeta admitted to being bipolar guess that’s not a good look.

And the war rages on….

Wed, 03 Aug 2011 14:25:32 -0400

And the war rages on….

Very clever…

Mon, 01 Aug 2011 16:05:06 -0400

Very clever…

The big hair. The big earrings. The big butt. The elaborate...

Tue, 26 Jul 2011 10:25:00 -0400

The big hair. The big earrings. The big butt. The elaborate trendy dances in a line. Two insanely hot music icons are more similar than one usually notices. Many of you know my theory on the Jennifer Lopez versus Beyonce’ concept but for those of you that don’t—let me explain.

J.Lo was Beyonce’ before Beyonce’ was Beyonce’ (ducks to avoid whatever is thrown). Hear me out!…I mean if you think about it these two music divas are so extremely similar in the way they are marketing to the public, of course hardcore fans will notice the many nuances, but to the average eye they have very similar public images. Coincidence that when J.Lo announced she was expecting her first child in 2001 (after years of solo success) that Beyonce’s solo career sky rocketed? I think not. And now that J.Lo has risen from the ashes like Phoenix and is fully back in spotlight I would imagine Team B can’t help but notice the obvious similarities in their overall image and are doing everything to offer consumers a clear difference. Now don’t get me wrong I think it’s pretty obvious on which one of these ladies is more musically inclined but I’m just making a broad statement about image here. This includes endorsements, video styles, wardrobe, and the like.

As to not make this post too lengthy I’ll present the evidence:

Exhibit A-Loreal: Beyonce’ vs. J.Lo

Exhibit B- Fragrance: Beyonce’ vs. J.Lo (peep it)

Exhibit C- Music video: Beyonce’ v.s. J.Lo (sand, big hair, tribal dance scene, whoa…)

Even as I was constructing this post it still blew me away at how similar these two pop sensations have become and as I was researching I would often get them mistaken..especially if seen from the back haha. Just for nostalgia’s sake I’d like to cap this off with the Pepsi ad featuring them both in 2006.

Now off to my day job. Enjoy.

As if I didn’t already love the store—they go and have one of...

Sat, 23 Jul 2011 19:50:00 -0400

As if I didn’t already love the store—they go and have one of the coolest festival stands ever. Way to do guerilla marketing.

All Saints.

Wonder if they got the idea from here.

30 Bizzare and Creative Package Design Examples

Thu, 14 Jul 2011 14:24:59 -0400

30 Bizzare and Creative Package Design Examples:

Sooooooo cool.

Samsung has some really cool campaigns…just don’t...

Thu, 30 Jun 2011 11:11:25 -0400

Samsung has some really cool campaigns…just don’t know if their products live up to the hype.

This guy is talented though—I must say!

The best thing that happened to smartphone users since GPS....

Sun, 26 Jun 2011 12:50:16 -0400

The best thing that happened to smartphone users since GPS. Complimentary phone chargers in the bar!! This has come right in time for many a tipsy texter.

Brought to all of us by Bacardi Limon. Gotta love the practicality in this marketing effort.

(and you can play simple games while you wait!)

Marketing for Moms to children at its best. Just regular...

Sun, 05 Jun 2011 02:24:00 -0400

Marketing for Moms to children at its best. Just regular mandarin oranges packaged as “Cuties.”

Gotta love it.

Truth.

Thu, 21 Apr 2011 02:36:19 -0400

Truth.

I feel like this KFC needs a step and repeat banner because the...

Thu, 21 Apr 2011 02:32:30 -0400

I feel like this KFC needs a step and repeat banner because the awning is so long.

Are they having a premier? Will the Colonel himself be there??

Who doesn’t love a good wrapped train car ad...

Wed, 20 Apr 2011 03:42:26 -0400

Swatch out for that train

Swatch me through the window

Swatch your head

Is he Swatching me?

80's Swatch ad-- So 80s. So Swatch.

Swatch ads

Who doesn’t love a good wrapped train car ad campaign??

Swatch, the Swedish watch group known for simple/fun/cheap watches, is running a Spring 2011 ad campaign called “New Gent” and I’ve actually been liking the results.

Did a little research and Swatch has historically done funky colors and cool campaigns to reflect their brand image (80s ad) and this is no departure. I have been taking notice of the campaign around the city and decided to snap a few pics of my train as I headed to work the other day.

Just another day,

Royce

This used to say “Wet Paint.” I think I might start...

Tue, 12 Apr 2011 20:46:58 -0400

This used to say “Wet Paint.” I think I might start a regular series on subway findings.

I found this quite funny. Just saying.

I HAD to post this… One of my greatest pet peeves is when...

Sun, 10 Apr 2011 19:00:07 -0400

I HAD to post this…

One of my greatest pet peeves is when people only text and never pick up the phone and call a friend. Then people wonder why it’s awkward when “friends” at a restaurant and no one is talking to each other (pet peeve #2). Weirdos.

So a word of advice…if you are my friend I wouldn’t mind a call. Don’t get overzealous and expect a 30 minute convo but a nice little 3-5 minute chat would be nice. You can even make up a lie and tell me that someone’s calling after the 5 minute mark you so you have to end the conversation.

If you don’t—I will. ;-)

Royce

I really like the package design from one of my favorite late...

Sun, 10 Apr 2011 10:52:10 -0400

I really like the package design from one of my favorite late night spots in Meatpacking. Branding is cool as well.

Copying yet again. When will they be at the forefront of...

Mon, 04 Apr 2011 19:58:03 -0400

Copying yet again. When will they be at the forefront of innovation?